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Google just published a new patent application that takes payments much further than the world of online ecommerce. Screen shots from the filing show the name Gpay attached to this system, a name that Eric Schmidt had been using to refer to a payment system during the March Analyst day in 2006.

Google’s CEO insisted that Gpay was “not made to compete with PayPal or to replace existing peer to peer payment systems but that it’s meant to be a new solution to a new problem.”

A Gpay Payment Screen

If this new patent application is any indication of what problem Gpay was intended to solve, it is a much broader payment method than Paypal. The patent is detailed in:

Text message payment
Invented by Ramy Dodin
US Patent Application 20070203836
Published August 30, 2007
Filed: February 28, 2006

Abstract

A computer-implemented method of effectuating an electronic on-line payment includes receiving at a computer server system a text message from a payer containing a payment request representing a payment amount sent by a payer device operating independently of the computer server system, determining a payment amount associated with the text message and debiting a payer account for an amount corresponding to the amount of the payment request, and crediting an account of a payee that is independent of the computer server system.

The description in the patent provides a look at four different examples of payments that could be made using this system. Interestingly, none of them are online transactions, but rather involve the use of text messages for the purchase of goods or services with a payment made by the person making a purchase, and verification received by the seller.

Payments to vending machines, and to community honor systems (for example, an office lunchroom snack program) are also included within examples in the document.

Examples of the use of GPay

The patent provides a lot of information on how this system would work, and well as giving us some screenshots of the system. It provides information on how an API could be used with the system for even more flexibility in how people make purchases, as well as other innovations. Here’s an image of payment and verification screens:

SMS view of Gpay

This payment system isn’t a competitor for Paypal. Such a comparison would be selling Gpay short.

Google Patent SMS Payment System | SEO by the SEA

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Google There is always great interest within the search engine marketing community whenever a search engine files for a patent. Search engine giant Google was granted a new patent last Tuesday, August 22, 2006 . The title is “System and method for supporting editorial opinion in the ranking of search results“. And here is a brief summary of the patent.

[…]

As of now, search engine algorithms have reached their peak. We’ve known for quite some time that an algorithm-based search engine can nevër deliver excellent results. Why, you might ask. Simply because there will always be people out there trying to outdo the system by reverse-engineering it.

Due to this problem, a number of solutions have evolved. One of these is social search engines, which rank their results based on the wisdom of people. Another solution to arise from this problem is a human editorial process.

And now, Google in its new patent application has proposed a hybrid mechanism which combines algorithmic search with a human based editorial process. By integrating editorial opinion, they are looking to enhance the quality of their search results.

[…]

It will be interesting to see how Google evolves over the next few years. Algorithm based search results will continue to be problematic because there will always be those who try to beat the system. Implementing some sort of human editorial opinion into the ranking process seems inevitable.

Also this is true for all of the major search engines. Yahoo, Google, MSN, and AskJeeves must all provide quality search results to compete within this industry. To be truly successful, they will have to go beyond algorithm-based results to deliver the most value for their visitors.

[more] [Google Patent Paper] [demystifying patent]

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