Word Of Mouth[WOM]: is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.
Word of mouth promotion, also known as buzz marketing and viral advertising, is an attempt by marketers to make use of the word-of-mouth “channel” in promoting certain products or services.
Presentation for WOM Marketing Technique
While any marketers places extreme value on word-of-mouth, this has historically been achieved by creating products or services that generate such “buzz” naturally. The relatively new method of WOMM bypasses the need to create satisfied customers, and instead attempts to inject positive “buzz” into conversations directly.