As the old saying goes, lightning never strikes twice. For some entrepreneurs that saying doesn’t hold water and they strike it rich time and again, but rarely with the same business. When Alex Tew came up with the seemingly silly idea to sell pixels for $1 each in 2005, most people thought he was nuts. But sure enough, a little over 4 months later Million Dollar Homepage had indeed racked up over $1 million in sales. A flood of copycat sites appeared, but most failed. Lightning didn’t strike twice.
Undeterred, Tew launched his second venture, Pixelotto last December. The idea was basically the same with a slight change: pixels would cost $2, and half of the two million dollars the site expected to raise would be given to one lucky visitor (while 5% would go to a charity of the winners choice). Pixelotto got off to a good start, raising over $100,000 in the first few days, but sales have since basically stalled. The prize fund has only advanced $15,000 in the past six and a half months and it seems unlikely that Tew will reach his goal of a $1 million prize by year’s end (the pot sits at $152,000 right now).