Lessons from Kiko, web 2.0 startup, about Its Failure

Following is the Story about Kiko an online Calender which was sold through eBay.
Straight from Kiko Founder:
Today I listed the main asset of our startup, our web calendar Kiko, on eBay (see the auction). Since we put the eBay post up, there has been much buzz on techcrunch, reddit, etc about Kiko going under. Many [...]

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