Its very important for Startups and Entrepreneurs to study how it works. Later I will post how to Bridge the Gap.
The chasm is a well-known phenomenon seen in commercialisation, product development, technology adoption and diffusion, and company life cycles.
“The idea of the chasm is a simple one. It says that whenever truly innovative high-tech products are first brought to market, they will initially enjoy a warm welcome in an early market made up of technology enthusiasts and visionaries…”: By Geoffrey A. Moore, The Concept’s Author.
A new product, technology or enterprise crosses the chasm when it broadens its appeal beyond “enthusiasts” and “visionaries”.
The chasm concept begins by recognising that “enthusiasts” and “visionaries” are early adopters of new products, technologies and businesses. They are pioneers or “drillers“.
It is rare for “enthusiasts” and “visionaries” to help cross the chasm to profit from growth.
Also read Rethinking “Crossing the Chasm” Here.