International Herald Tribune [IHT] has a Great post by By Michael Barbaro on “The Wal-Mart brand”. The report says Wal-Mart, “was not built to inspire people while they shop, hold their hand while they make a high-risk decision or show them how to pull things together.”
-
The document, prepared in October by the company’s former advertising [...]
Archive for August 7th, 2007
Do you think Wal-Mart #1, Think Again
Posted in Marketing, Strategy on August 7, 2007 | 3 Comments »
Profile
Virtual Post Man
a
Archives
Add to Technorati
-
Recent Comments
