Facebook Advertising Brings Poor Results

Facebook is the website du jour, but in Reach Students’ experience it delivers appalling ad clickthroughs.
We’ve run four targeted campaigns this year using its flyer ads, and each time the results have been disappointing.
Our most recent campaign saw 1.4 million page impressions delivered at specific universities – and only a 0.04% clickthrough rate. Ouch.
When we [...]

Read Full Post »

Do Entrepreneurs still need to write Business Plans?

Yes. The purpose of writing a business plan is not to please some VCs, but to really build a deep understanding of your business and build team consensus around what the vision is.
”VCs absolutely pay attention to the executive summary…Writing a full business plan helps you conceptualize all of the nuances of your business [...]

Read Full Post »